(Revised February 20, 2008)

Action Lures Company holds your privacy highly and is committed to protecting any personal information you have provided to us while using our online web sites or our services. Action Lures Company will NEVER divulge or sell personal information of its clients without the clients' expressed written or verbal consent. The following is our Privacy Policy that is meant to provide you with important information regarding your privacy.

If you have any concerns or complaints regarding this policy, please contact  administrator@actionlurescompany.com. We value your opinions and concerns.

Our Web Sites and Services Covered in this policy

Action Lures Company currently operates the following web site. www.actionlurescompany.com

In addition to our main site, we also operate and own other web sites that may redirect our users to other pages.
The following are examples of other web sites we currently own and operate.

www.actionlurestackle.com

This list is subject to change as we may add other sites in the future.

Information Action Lures Company may collect from our users

General
Action Lures Company will never collect information without your expressed agreement and all information collected is completely voluntary. We will only collect this information (name, address, email address) which is needed to fulfill your needs when using our web sites and services. You have the right to refuse divulging information to Action Lures Company, but certain services may not be attainable if you do not provide the necessary information.

User Registration
Registration on our Web Store is mandatory for using our services. Without this information, we cannot ship any items to you, or allow you to post questions on our message boards. You may be able to access certain areas of our sites without signing up for our services, but will not have full access to the said sites.

Email Newsletters and Promotions

You must have a user account to receive emails from Action Lures Company. You may, at any time Unsubscribe from our emails and newsletters by clicking on the Unsubscribe Link at the bottom of each email.

Online Purchases

Action Lures Company offers an online Computer and Computer Parts store. When making purchases, you may be asked to provide additional user information including, but not limited to, address, phone number, and any other information needed to fulfill your requests and ship your items. Your credit card number will also be needed when purchasing from our online store so that we may provide the best possible service you deserve. All billing information submitted to Action Lures Company is submitted using a secure server so your information is safe and secure when ordering. Any billing issues or other concerns that are sent to administrator@actionlurescompany.com may require additional information so that we may take care of your needs and address your issues properly.

Non-Personal Information that we may collect from you

General, demographic, and non-personal information may be collected by Action Lures Company. This information will not be linked to any other personal information in which you have provided. Some of our services may require information such as your entertainment preferences, purchasing habits, and the like. We gather this information so that we can continue to meet the needs of our customers and continue to provide the best possible service and support. We value your opinions.

Action Lures Company may also automatically collect information such as your internet browser version, the name of your internet service provider, your "click-path" throughout our site, and the referring link which brought you to our web sites. All non-personal information such as these will remain anonymous, and will not be given to other entities. We may also check your account information and link to your past and current purchases, as well as other ordering information for Action Lures Company use only.

Our Commitment to You Regarding the Security of the Information we Collect

Action Lures Company takes every precaution to secure all data you submit to protect against breach, but no website or internet-based transmission is completely secure. We cannot guarantee that hacking, unauthorized access, or user data loss will never occur. You are using Action Lures Company and its sites at your own risk. Action Lures Company recommends you keep all your passwords memorized and saved in a safe place, separate from your account information, logging out of your account at all times, and closing your internet browser when completed.

Notice of Changes to the Policy

Action Lures Company reserves the right to change this Policy at any time by notifying our registered users via e-mail of the changes or existence of a new Policy on the Action Lures Company website. All changes to the Policy will be effective when posted, and any continued use of our services will constitute your acceptance and you will be bound by the agreement.